This is an ad by DKNY, for their fragrance for women, named Be Delicious.
Target Audience; Women/Girls who like to wear parfume.
Topic: A new fragrance for women
Theme: Parfume
Informative.
Propaganda techniques: The logo of DKNY is on the bottom of the ad, in the middle. There's no slogan or something like that. They used a very pretty model, which makes girls/women want to look alike.
Language Use: There's not much language in this ad. It states the name of the product (Be Delicious), a little explanation of the product (the fragrance for women.), and the advertiser (DKNY, Donna Karan New york)
They use a very big photograph, which takes up the whole ad. The model is wearing neutral colours, which makes the green of the apples stand out. Also the name of the parfume, and the advertiser stand out due to the use of colour.
The bottle of parfume is placed as much to the foreground as possible, which makes you notice it. It also stands out because of the silver colour. In this silver part, you can see some skyscrapers, which New York is famour for. (The brand is Donna Karan NEW YORK red.)
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